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FIG. 002 / FOUR APPROACHES TO ENERGY
The Evolution
of Energy.
We’ve learned how to stimulate energy.
What if we learned to cultivate it?
Across time, we have developed
increasingly sophisticated ways
to alter our energy. Each era reflects
a different relationship with the body,
the mind and what it means to be
productive.
Now, we return to an older intelligence
— reimagined for modern life.
01
ALCOHOL
Sedation
c. 1600s
ESCAPE
NUMBING
DISCONNECTION
02
COFFEE
Stimulation
c. 1800s
ALERTNESS
FOCUS
HIGHER OUTPUT
03
ENERGY DRINKS
Intensification
c. 2000s
DEMAND MORE
FASTER
SHORT-TERM ENERGY
04
XIAN
Cultivation
NOW
+
建
BUILD
行
MOVE
溫
WARM
護
PROTECT
調
HARMONISE
HERBAL INTELLIGENCE
Drawing on traditional uses of herbs
for energy, digestion and balance —
reimagined for daily ritual.
ANCIENT WISDOM.
MODERN APPLICATION.
ALTERED STATES
ESCAPE
STIMULATING
INTENSIFYING
CULTIVATING
LONDON, UK
EST. 2024
變
BOTANICAL FORMULATIONS
FOR MODERN RITUALS
© Cargo Test, Inc.
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